EMPOWER

The project EMPOWER aims to substantially reduce the use of conventionally fuelled vehicles (CFV) in cities by changing the mobility behaviour of their drivers and users. To achieve this objective EMPOWER will create a set of tools for industry, policy makers and employers. The interventions and new services in the EMPOWER project will be of a positive "carrot" type, aimed at "nudging" individuals away from CFV into more sustainable modes. This includes incentives, rewards and encouragements for shifting trips to non CFV fuelled modes and other types of vehicles, enabling and promoting the shared use of vehicles, as well as reducing overall demand e.g. through remote access to services. In this respect, EMPOWER will be focused on innovative new approaches to encourage behavioural change, including web 2.0 enabled technologies. The main five innovation outputs of the EMPOWER project will be:

• New EMPOWER mobility services to deliver innovative positive policy measures
• The EMPOWER toolkit to support industry, policy makers and employers to understand, help choose and implement positive policy interventions.
• New evidence on behavioural responses and impacts from positive incentives
• New and improved organisational models for successful implementation of positive policy measures
• Innovation in the evaluation of new mobility services, particularly in evaluating positive policy measures

In order to achieve these targets, nine work packages have been designed which will be processed by partners from industry, science and communities under the coordination and lead of the University of Leeds. The Wuppertal Institute will be responsible for work package 6 - evaluation. The Wuppertal Institute conducts the evaluation of the EMPOWER measures regarding societal aspects and is responsible for the development and implementation of an evaluation methodology, suitable to assess the effects of the incentives and social innovations as well as the operational success of the EMPOWER-services and instruments.