Re-Use Deutschland

Quality and Cooperation Umbrella Brand "Re-Use Deutschland": Monitoring and Revision of the Umbrella Brand Certification

  • Project no.352618
  • Duration 08/2021 - 03/2022

Quality, safety and service, as well as visual and hygienic aspects, are some of the main features that customers value when buying used goods. A quality umbrella brand for certified second-hand shops can guarantee quality standards and motivate people to look for "Re-Use Deutschland" and buy from certified second-hand shops. This way, products are reused, resources are saved and climate-friendly consumption is made possible.  While quality and cooperation umbrella brands for second-hand shops have already been established in European countries such as Austria, Belgium, England, Scotland and Ireland, there is no umbrella brand in Germany so far.

The association "Wiederverwendung – Interessengemeinschaft der sozialwirtschaftlichen Reparatur- und Recyclingzentren" (Wir e. V.) initiated a process for Germany and, with the support of the Wuppertal Institute, developed a nationwide umbrella brand for reuse: under the title "Re-Use Deutschland" (formerly: WiRD) a quality standard was established to certify second-hand shops that meet high standards in terms of safety, cleanliness, and service.

The Wuppertal Institute supported and coordinated the conceptualisation of the certification with a view to the temporal process sequence, the certification system (content and test steps), and the evaluation criteria. In this context, a descriptive evaluation of previous quality assessments and expert interviews with existing umbrella brand types were conducted. This project includes the following work packages (WP):
●    WP 1: Evaluation of the previous certification results
●    WP 2: Further development of the certification
●    WP 3: Summary

Project team



  • WiR e. V.

Cookie Settings

Cookies help us to constantly improve the website for you. By clicking on the "Allow cookies" button, you agree to the use of cookies. For further information on the use of cookies or to change your settings, please click on More about the use and rejection of cookies.