Dr. Julia Reinhard

Education and Academic Training

• 2016 - 2022: Dr. rer. pol. Business and Social Sciences, University of Cologne
• 2012 - 2015: M.Sc. Marketing (Major) and Economic Psychology (Minor), University of Cologne
• 2011: Semester abroad, School of Economics and Management, Lisbon, Portugal
• 2008 - 2012: B.Sc. Business Administration, Georg-August-University Göttingen

Professional Experience

• Since July 2023: Researcher at Wuppertal Institute
• 2015 - 2022: Research Associate and Teaching Assistant at the University of Cologne, Chair for Marketing and Digital Environment
• 2013 - 2014: Research Assistant at the University of Cologne, Chair in Marketing Science and Analytics
• 2012 - 2015: Internships at the Institute for Ecological Economy Research, Ipsos, and Young & Rubicam

Research Focus

• Potentials of the digital transformation for a socio-ecological transformation
• Sustainable design of the digital transformation with a focus on data and platform regulation
• Empirical research designs and methods