Communication Strategy and Implementation in the Development of the Waste Prevention Programme

  • Project no.351799
  • Duration 03/2019 - 07/2020

With the revision of the Waste Framework Directive, the European Commission has again emphasised the concept of the waste hierarchy, according to which the prevention of waste should be the top priority of all waste management planning. The member states are called upon to draw up national waste prevention programmes in which measures already taken, measures still planned and waste prevention targets are to be presented.

Furthermore, the waste prevention programmes are to be evaluated and updated every six years. Against this background, a number of research projects were initiated in Germany, which on the one hand investigated specific fields of action for waste prevention (e.g. the prevention of littering) or were intended to develop innovative forms of implementation. Within the KomAVP project, the researchers are translating the results of scientific studies into concrete contents of a new waste prevention programme, which will more strongly focused than before on individual waste streams and waste prevention concepts, while at the same time concretising the involvement of various actors.

The project pursues the following two concrete objectives:

  • To support the Federal Ministry for the Environment, Nature Conservation and Nuclear Safety in developing a waste prevention programme that translates the various research findings into an action-oriented programme for the next six years;
  • the development of a communication strategy that communicates the programme and its contents to the various target groups in an appealing way, enables the exchange of experience and thus provides a platform for putting waste prevention into practice with a high degree of synergy.

Cookie Settings

Cookies help us to constantly improve the website for you. By clicking on the "Allow cookies" button, you agree to the use of cookies. For further information on the use of cookies or to change your settings, please click on More about the use and rejection of cookies.