Dr. Julia Reinhard

Education and Academic Training

• 2016 - 2022: Dr. rer. pol. Business and Social Sciences, University of Cologne
• 2012 - 2015: M.Sc. Marketing (Major) and Economic Psychology (Minor), University of Cologne
• 2011: Semester abroad, School of Economics and Management, Lisbon, Portugal
• 2008 - 2012: B.Sc. Business Administration, Georg-August-University Göttingen

Professional Experience

• Since 02/2026: Co-Head of the Research Unit Circular Society at Wuppertal Institute, Division Circular Economy
• 2023 - 2026: (Senior) Researcher in the Research Unit Digital Transformation at Wuppertal Institute, Division Circular Economy 
• 2015 - 2022: Research Associate and Teaching Assistant at the University of Cologne, Chair for Marketing and Digital Environment
• 2013 - 2014: Research Assistant at the University of Cologne, Chair in Marketing Science and Analytics
• 2012 - 2015: Various internships and working student positions in market, opinion and economic research

Research Focus

• Circular consumer behavior and acceptance of circular business models and policy instruments
• Digital tools for promoting circular actor behavior 
• Competences in the circular economy

Research Methods

• Quantitative methods in empirical social research, e.g., (experimental) surveys and (field) experiments, multivariate analysis methods
• Qualitative research approaches, e.g., expert interviews, focus groups
• Design Science Research for developing digital tools